Universesoul Dance

About

I had the pleasure of collaborating with Universesoul Dance (UV) to reimagine their website. Beginning with a strategy-first approach, we developed our comprehensive 50+ page Brand Bible, which included a thorough competitor analysis and brand differentiation. This groundwork enabled UV’s team to hone in on a purposeful and authentic brand identity. 

Based on the strategic Brand Bible, we meticulously designed a detailed Site Map and successfully rebuilt UV's 27-page website, ensuring it was both intuitive and fully optimized for mobile. This digital transformation not only aligned with UV's internal studio renovations but also extended its impact to inform supporting collateral and interior design decisions, creating a cohesive brand experience across all touchpoints.

PROJECT RELEASE: 2024